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Why Motivating People Doesn't Work...and What Does

      • Stop Beating Your People With Carrots  (Free)

        Warm up with this light-hearted pop quiz that tests your knowledge about motivation—what it is and how it works. Susan shares her personal journey to understand the true nature of motivation that took her inside the leading research and literally around the world.
      • 00:07:24

      • From Theory to Practice: Putting the Science to Work  (Free)

        If there is a proven better way to approach motivation, why aren’t more people using it? Susan presents three potential answers for you to choose from based on your experience. She also provides the course’s objectives and structure to help you make the most of your learning experience.
      • 00:04:30

      • Two Stupid Questions  (Free)

        Susan asks you two stupid questions to reveal a compelling and evidence-based paradigm of motivation and promote a fresh approach to motivation at work.
      • 00:09:58

      • The Motivation Dilemma

        Leaders have a motivation dilemma. They are asked to do something that is impossible to do: motivate people. This segment answers three questions: What is the leader’s role in motivation? What is your personal opportunity for improving the quality of your own motivation? What is the connection between motivation and employee engagement and why does it matter?
      • 00:10:27

      • A Spectrum of Motivation

        Motivation isn’t a matter of quantity, but quality. This segment introduces the innovative Spectrum of Motivation model and six Motivational Outlooks through a commonly experienced goal - flossing your teeth.
      • 00:04:03

      • Motivation Junk Food

        This segment dives into the three suboptimal Motivational Outlooks. You may discover that there are times you are depending on junk food motivation - at the peril of succeeding on your goals, but also risking your health and well-being.
      • 00:05:59

      • Motivation Health Food

        In this segment, you explore the three optimal Motivational Outlooks. You may be delighted to discover those times when are thriving on the healthy alternative to junk food motivation. Susan shares the science behind why understanding the difference between suboptimal and optimal motivation matters.
      • 00:05:33

      • What Motivates People: The Real Story

        You discover motivation science’s great breakthrough - Psychological Needs. These three needs are at the heart of human thriving and form the horizontal axis of the Spectrum of Motivation model.
      • 00:03:43

      • Our Psychological Need for Autonomy

        Susan poses questions to help you identify your Psychological Need for Autonomy and helps you appreciate how important Autonomy is to your short-term well-being and long-term success.
      • 00:08:00

      • Our Psychological Need for Relatedness

        Susan poses questions to help you identify your Psychological Need for Relatedness. She proposes that Relatedness may be the greatest gap for people truly flourishing at work.
      • 00:09:52

      • Our Psychological Need for Competence

        Susan poses questions to help you identify your Psychological Need for Competence. She helps you regain an appreciation for a need you’ve had since you were a toddler: find answers to “Why?”
      • 00:04:21

      • The ARC Domino Effect

        In this segment, you explore the ARC Domino Effect and how the three Psychological Needs are interdependent - if one is missing, all are diminished.
      • 00:09:35

      • The Danger of Drive

        Traditional motivation is mechanistic - if you give people something, they will give you what you want. Now we know that isn’t the truth. The quality of your Psychological Needs determines the quality of your experience. This segment answers the questions “How do you satisfy your Psychological Needs? How do you help others satisfy theirs?” You explore the vertical axis of the Spectrum of Motivation model - Self-Regulation - and how to use it for shifting to an optimal Motivational Outlook.
      • 00:07:51

      • The MVPs of Self-Regulation

        What is Self-Regulation? This segment provides examples of high- and low-quality Self-Regulation, then asks you to consider your own examples of when you do and don’t effectively self-regulate. You learn the MVPs of Self-Regulation.
      • 00:11:43

      • Motivation Mini Case Study: Mohammaden

        Using a mini case study, Susan summarizes The Danger of Drive and provides TIPs for applying what you’ve learned from both a leader and self leader perspective.
      • 00:08:21

      • Motivation is a Skill

        Here is a bold idea. Motivation is a skill. Motivation can be taught, learned, nurtured, and sustained—people can choose to experience high-quality motivation anytime and anywhere. In this segment, Susan gives you an overview of motivation as a skill: How to identify your current Motivational Outlook, use the MVPs of Self-Regulation to shift to a more optimal Motivational Outlook, and to reflect on your feelings regarding the shift. You will select an important goal or task to practice the skill of motivation as you learn it.
      • 00:05:42

      • Skill 1 - Identify: Step 3 - Motivational Outlook

        In this segment, you practice the third step of Skill 1 you identify your current Motivational Outlook by using your insight to determine which of the six Motivational Outlooks best describes what you are experiencing right now on your own motivation challenge.
      • 00:07:04

      • Skill 2 - Shift: Step 1

        Susan introduces Skill 2 - Shift to or maintain a more Optimal Motivational Outlook. You practice the first step by choosing your desired Motivational Outlook.
      • 00:06:02

      • Skill 2 - Shift: Step 2 - Self-Regulation

        In this segment, you practice the second step of Skill 2 - Shift to or maintain a more optimal Motivational Outlook - by examining your Self-Regulation on your own motivation challenge.
      • 00:05:47

      • Skill 3 - Reflect

        Susan introduces Skill 3 - Reflect on feelings. You investigate the “F” word in organizations.
      • 00:02:48

      • Skill 3 - Reflect & Reframe

        In this segment, you practice the second step of Skill 3 - Reflect on feelings by reflecting on the key reasons for your shift (or reasons not shifting) on your own motivation challenge.
      • 00:06:40

      • Making Shift Happen

        As a leader, you cannot motivate anyone, but what you can do is help make shift happen. This segment introduces you to the innovative Motivational Outlook Conversation using both business and personal examples that you might find all too relevant.
      • 00:12:40

      • Motivational Outlook Conversations

        Preparing for a Motivational Outlook Conversation is unlike preparing for most any other discussion. In this segment, you learn how to prepare, open, and close an Motivational Outlook Conversation.
      • 00:07:09

      • Shift with Mindfulness

        Through Skill 2 - Identify Motivational Outlook during an Motivational Outlook Conversation, using the Power of Why to promote Mindfulness.
      • 00:10:33

      • Shift with Values

        In this segment, you continue exploring how to facilitate someone through Skill 2 - Identify Motivational Outlook during an Motivational Outlook Conversation by aligning with values.
      • 00:08:27

      • Shift with Purpose

        In this segment, you continue exploring how to facilitate someone through Skill 2 - Identify Motivational Outlook during an Motivational Outlook Conversation by connecting to purpose.
      • 00:03:08

Why Motivating People Doesn't Work...and What Does

  • Publisher: O'Reilly Media
  • Released: October 2015
  • Run time: 4 hours 34 minutes

If you still use the usual carrot-and-stick methods for motivating people, don’t bother. They simply don’t work. In this engaging video workshop, Susan Fowler—consultant, coach, and top leadership researcher—introduces a tested model and course of action to help leaders guide people toward the kind of motivation that genuinely increases and sustains productivity and engagement.

Based on her popular book of the same name, and modeled on the live workshop experience Fowler brings to organizations such as Microsoft, CVS, NASA, and H&R Block, this video includes real-life examples and poignant stories to demonstrate the effectiveness of the Optimal Motivation process. You’ll get actionable advice on how to move people away from dependence on external rewards, and help them discover how their jobs can meet the deeper psychological needs for autonomy, relatedness, and competence.

This video workshop covers:

  • A leader’s role in motivation, from both a leadership and self-leadership perspective
  • The Spectrum of Motivation model and the six Motivational Outlooks
  • Psychological Needs—the heart of the new science of motivation
  • Self-Regulation and the role it plays in shifting a Motivational Outlook
  • Why motivation is a skill that can be taught, learned, nurtured, and sustained
  • Making shift happen through Motivational Outlook Conversations
  • Rethinking five beliefs that erode workplace motivation

About the presenter:

Susan Fowler has over 30 years' experience as a researcher, consultant, and coach in more than 30 countries around the globe in the field of leadership. She’s the lead developer of The Ken Blanchard Company's Optimal Motivation program, which has been implemented worldwide.

Susan is the bestselling author of Situational Self Leadership and the One Minute Manager with Ken Blanchard and Laurence Hawkins, Achieve Leadership Genius with Drea Zigarmi and Dick Lyles, Leading at a Higher Level with Ken Blanchard, The Team Leader's Idea-a-Day Guide with Drea Zigarmi, Empowerment with Ken Blanchard, and Good Leaders, Good Shepherds with Dick Lyles.