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Articulating Design Decisions

    • A Maturing Industry  (Free)

      The way we talk about design to stakeholders is critical to the success of our projects. We must become better communicators of design to people who may not have the same depth of experience in design or technology that we do.
    • 00:12:20

    • Great Designers are Great Communicators  (Free)

      Designers are now thrust into the middle of a process with business people, expected to be the experts on design, and then asked to tell everyone else should be done. A lot of people in our meetings may know nothing about design, yet will consistently tell us how to design.
    • 00:16:49

    • Understanding Relationships  (Free)

      The single most important thing you can do to improve communication between you and your stakeholders is to improve those relationships, earn trust, and establish a rapport that will speak more for you than the words that come out of your mouth in a meeting.
    • 00:19:22

    • Reducing Cognitive Load

      Our goal with stakeholders is to remove as much of the clutter, options, and roadblocks as possible so that their brains are freed to focus on the primary task of the meeting: getting approval for our designs.
    • 00:08:58

    • Listening is Understanding

      Listening is an important skill for every relationship, but for the purpose of going over designs with a non-designer, there are two kinds of listening activities that are important to meeting with stakeholders.
    • 00:14:08

    • The Right Frame of Mind

      Before you respond, you need to put on an attitude that will help you get what you want and get you in the right frame of mind.
    • 00:11:23

    • The Response: Strategy and Tactics

      Responding to stakeholder feedback is a simple matter of forming your words in a way that will yield the best response by staying focused on the goal of the meeting: to get agreement from them.
    • 00:15:40

    • The Response: Key Messages

      While every project is different and every client has unique needs, I’ve found that there are some ways of explaining my designs that seem to come back over and over again.
    • 00:12:42

    • The Ideal Response

      In this session, we’re going to put everything together that we’ve learned so far to create an ideal response for our stakeholders.
    • 00:11:14

    • Meeting Adjourned

      Once the meeting is over, you still have plenty of work to do. The time immediately after a meeting is nearly as important as the meeting itself.
    • 00:07:19

    • Recovering from Disaster

      Sometimes no matter how hard we try, we are still going to have to make changes to our designs that we disagree with.
    • 00:13:49

    • For Non-Designers

      Because I know there are non-designers out there who want to learn to better work with designers, this session is geared towards helping the other people in the designer’s path to better understand, communicate with, and thrive on teams with designers.
    • 00:14:02

    • Designing for Vision

      Design has the power to change the future, to influence people, and to benefit you and your career.
    • 00:13:33

Articulating Design Decisions

  • Publisher: O'Reilly Media
  • Released: July 2015
  • Run time: 2 hours 51 minutes

With this practical video, UX designers will learn the principles and actionable methods for talking about their ideas with executives, marketers, and others who have influence over a web or app project—with the goal of winning over these stakeholders and creating the best user experience.

Every designer must justify their designs to non-designers, yet most lack the ability to explain themselves in a way that fosters agreement. This video will not only help UX designers articulate their ideas, but will also be valuable for non-designers who want to learn to work better with designers.

  • Identify distractions and remove them so you can focus on the real issues regarding the usability and effectiveness of a design
  • Make a case for your designs by directly connecting them to the needs of the business
  • Use data, user testing, and other compelling research to justify your design decisions
  • Ask your stakeholders to explain their needs and suggestions in ways that you can understand, and that everyone agrees on
  • Be sure you uncover the real problem they’re trying to solve
  • Filter out unnecessary information, and as soon as possible send a follow-up to the entire team
  • Tom Greever is a designer, consultant, and trainer for Bitovi.com, a web app design and development consulting shop in Chicago. Tom has been designing websites and interfaces since 1999 in a variety of environments, including internal corporate design teams and as a freelancer, with clients ranging from startups to Fortune 100s. Tom also blogs and speaks about UX and design at industry conferences.